The Social Graf
by Erik Sass, Staff Writer
Sometimes a round of mockery and derision works wonders: after blistering criticism from normally placid golf fans, the Ryder Cup's organizers have swiftly, and wisely, changed their minds and decided … Read the whole story
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by Gavin O'Malley
How important is paid media to a marketer's overall social strategy? Marketers that allocate ad spend to social channels see a nearly 25% lift … Read the whole story
by Gavin O'Malley
In an effort to close the social-marketing loop, SocialCode's social advertising and analytics services are being baked into Percolate's content marketing platform, per an … Read the whole story
by Erik Sass
USA Today Sports Media Group is expanding its social media reach through a partnership with Moko Social Media, which operates sports-centered social mobile apps. … Read the whole story
by Tanya Gazdik
Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story
by Karl Greenberg
The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story
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by Richard Whitman, Columnist
In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors … Read the whole story