The Social Graf
Sometimes a round of mockery and derision works wonders: after blistering criticism from normally placid golf fans, the Ryder Cup's organizers have swiftly, and wisely, changed their minds and decided … Read the whole story
How important is paid media to a marketer's overall social strategy? Marketers that allocate ad spend to social channels see a nearly 25% lift … Read the whole story
In an effort to close the social-marketing loop, SocialCode's social advertising and analytics services are being baked into Percolate's content marketing platform, per an … Read the whole story
USA Today Sports Media Group is expanding its social media reach through a partnership with Moko Social Media, which operates sports-centered social mobile apps. … Read the whole story
Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story
The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story
In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees … Read the whole story
COMMENTARYBrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors … Read the whole story
