The Social Graf
by Erik Sass, Staff Writer
Incredible as it may sound, an important part of the U.S. federal government may actually be, gasp, good at using social media -- or at least, better than the clueless … Read the whole story
by Mark Walsh
In the coming days, Facebook users can expect to see a message prompting them to review their privacy settings to ensure they are set … Read the whole story
by Laurie Sullivan, Mark Walsh
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns incorporating contests and sweepstakes and … Read the whole story
by Sarah Mahoney
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story
by Karlene Lukovitz
The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and … Read the whole story
by Karl Greenberg
The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story
by Tanya Gazdik
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
COMMENTARY
by Joe Mandese
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares … Read the whole story