The Social Graf
Incredible as it may sound, an important part of the U.S. federal government may actually be, gasp, good at using social media -- or at least, better than the clueless … Read the whole story
In the coming days, Facebook users can expect to see a message prompting them to review their privacy settings to ensure they are set … Read the whole story
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns incorporating contests and sweepstakes and … Read the whole story
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story
The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and … Read the whole story
The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
- COMMENTARY
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
COMMENTARYSearch engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares … Read the whole story
