The Social Graf
Chief marketing officers plan to devote 21.4% of their total marketing budgets into social media spending over the next five years, according to the latest edition of The CMO Survey, … Read the whole story
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story
Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story
The U.S. audience watching video on smartphones in the second quarter grew to 114.4 million, up 18% from 97 million in the year-earlier period. … Read the whole story
Princess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is … Read the whole story
- COMMENTARY
Twitter has dropped another hint that an algorithm might be applied to timelines, rather than ordering tweets by time alone. Users will likely be … Read the whole story
COMMENTARYTracking and analyzing content marketing performance looks a lot like the trials and tribulations that marketers went through with earned media in Facebook and … Read the whole story
