The Social Graf
by Erik Sass, Staff Writer
Chief marketing officers plan to devote 21.4% of their total marketing budgets into social media spending over the next five years, according to the latest edition of The CMO Survey, … Read the whole story
by Mark Walsh
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
by Laurie Sullivan
Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story
by Larissa Faw
Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story
by Mark Walsh
The U.S. audience watching video on smartphones in the second quarter grew to 114.4 million, up 18% from 97 million in the year-earlier period. … Read the whole story
by Tanya Gazdik
Princess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter has dropped another hint that an algorithm might be applied to timelines, rather than ordering tweets by time alone. Users will likely be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tracking and analyzing content marketing performance looks a lot like the trials and tribulations that marketers went through with earned media in Facebook and … Read the whole story