YouTube leads other social media platforms as a channel or paid social media advertising, measured in terms of introducing consumers to new products and then converting them into actual paying … Read the whole story
Despite continued declines in organic reach rates, Facebook has never been a better place for brands, publishers and public figures to engage their audiences. … Read the whole story
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than … Read the whole story
Expedia targets business travelers with "Safari." GE introduces viewers to the boy who beeps. Let's launch! Read the whole story
Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social … Read the whole story