The Social Graf
by Erik Sass, Staff Writer
Social media has little influence on consumers' digital shopping behaviors, lagging behind other forms of digital media, according to a new report from global technology and research consultant
Capgemini, titled … Read the whole story
by Gavin O'Malley
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
by Gavin O'Malley
Pursuing its own native path, TheStreet, Inc. has enlisted Polar's MediaVoice ad platform to put forth a new sponsored content offering named BrandView. With … Read the whole story
by Larissa Faw
The retail company is launching Pink My Pic, a digital charitable giving campaign that includes a Facebook-integrated microsite and a mobile optimized site. For … Read the whole story
by Sarah Mahoney
NPD Group reports that sales of jeans -- one of the best-performing apparel categories throughout the recession -- have fallen 5% in the 12-month … Read the whole story
by Aaron Baar
"We want to portray stories that are relevant to our market, not just for today, but are also important for the future," Vicent Llopis, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested … Read the whole story
COMMENTARY
by Catharine P. Taylor
Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue … Read the whole story