The Social Graf
by Erik Sass, Staff Writer
Employers can require workers to post disclaimers on social media stating that their views are their own and not their employers', if they have also identified themselves as working for … Read the whole story
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by Steve McClellan
Publicis has just acquired Italian social media shop Ambito5. That deal follows recent purchases of social agencies by WPP and Interpublic in China and … Read the whole story
by Sarah Mahoney
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story
by Laurie Sullivan
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
by Tanya Gazdik
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story
COMMENTARY
by Katie Meier
The anti-ad brand model that ello is defining is different than simply "being against advertising revenue." Ello is the first conversation to drop on … Read the whole story
COMMENTARY
by Ed Nevraumont
There are many compelling business reasons for an organization to leverage Facebook to engage with consumers, most center on the benefit of establishing a … Read the whole story