Employers can require workers to post disclaimers on social media stating that their views are their own and not their employers', if they have also identified themselves as working for … Read the whole story
Publicis has just acquired Italian social media shop Ambito5. That deal follows recent purchases of social agencies by WPP and Interpublic in China and … Read the whole story
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and … Read the whole story
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story
The anti-ad brand model that ello is defining is different than simply "being against advertising revenue." Ello is the first conversation to drop on … Read the whole story
There are many compelling business reasons for an organization to leverage Facebook to engage with consumers, most center on the benefit of establishing a … Read the whole story