The Social Graf
The hospitality industry is embracing social media marketing with offers of special deals and perks for guests who help spread the word online. The latest entry to the field is … Read the whole story
As it doubles down on digital, the WWE has named Lou Schwartz as its new Chief Digital Officer. He will also be expected to … Read the whole story
The goal is to engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd, says Carrie … Read the whole story
The study argues that Millennials as a world demographic -- the firm calls them "Global Y's," representing about half the population of the Earth … Read the whole story
The report concludes that "a significant portion" of chief marketing officers/CMOs and chief sales officers/CSOs are not adapting quickly enough, either in terms of … Read the whole story
- COMMENTARY
My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but … Read the whole story
- COMMENTARY
Social media has grown in importance to CPG brands and, as a result, is now gaining significant support in the form of larger budgets. … Read the whole story
