The Social Graf
by Erik Sass, Staff Writer
It's always nice to wrap up the week on a note of fierce controversy and recrimination, don't you think? Luckily the social media industry provides plenty of both. In the … Read the whole story
by Gavin O'Malley
Coming up with creative ways to increase engagement, Twitter has tapped SoundCloud to help users discover and listen to audio directly in their timelines. Read the whole story
by Larissa Faw
Advising clients on their social marketing isn't always easy, especially when agencies may be calling out mistakes or stupid decisions. But it is easier … Read the whole story
by Sarah Mahoney
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smirk and all-American good looks, "is the ideal fit for Olay, no matter … Read the whole story
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by Wayne Friedman
Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said … Read the whole story
COMMENTARY
by Catharine P. Taylor
The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news … Read the whole story
COMMENTARY
by Ellen Curtis
Some pioneering brands are realising that now that social is a paid platform it is the gasoline to content's fire. Use them wisely together … Read the whole story
COMMENTARY
by Mark Walsh
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story