The Social Graf
by Erik Sass, Staff Writer
Moms love social media, but they also kind of hate it, according to a recent poll Current Lifestyle Marketing and Impulse Research, which surveyed 1,004 mothers and found that many … Read the whole story
by Joe Mandese
Consumer engagement with big brands across the major social media channels fell precipitously on Tuesday after beginning the week on a high note, according … Read the whole story
by Gavin O'Malley
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
by Gavin O'Malley
Tinder just revealed how it hopes to turn its popularity into profits -- and it has nothing to with advertising. Rather, the hookup app … Read the whole story
-
by Mark Walsh
As expected, Twitter on Wednesday rolled out a new developer platform called "Fabric" that provides a suite of tools to make it easier for … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, photo- and video-sharing app Snapchat released an ad for Universal Pictures' film "Ouija," marking the first foray into ad monetization for the … Read the whole story
-
by Richard Whitman, Columnist
Agencies have to become ever more creative to retain talent these days. For decades, loyalty to a company and from a company has fallen … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Social is now a paid channel, and so savvy marketers are taking it upon themselves to justify budgets not just in terms of how … Read the whole story