The Social Graf
by Erik Sass, Staff Writer
While I'm sure that none of you, dear readers, would ever absent yourself from work for a less than perfectly valid, indeed urgent reason, here's a piece of advice should … Read the whole story
by Joe Mandese
The digital engagement of top brands on major social media platforms dipped slightly on Thursday, but was essentially flat with earlier this week. CBS' … Read the whole story
by Wendy Davis
The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the … Read the whole story
by Laurie Sullivan
SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4% of their marketing budgets to social media in the … Read the whole story
by Tyler Loechner
Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new global report by Capgemini, consumers consider socialmedia (from awareness, through to post-sale activity) a less important part of their customer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive … Read the whole story