While I'm sure that none of you, dear readers, would ever absent yourself from work for a less than perfectly valid, indeed urgent reason, here's a piece of advice should … Read the whole story
The digital engagement of top brands on major social media platforms dipped slightly on Thursday, but was essentially flat with earlier this week. CBS' … Read the whole story
The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the … Read the whole story
SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4% of their marketing budgets to social media in the … Read the whole story
Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale … Read the whole story
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story
According to a new global report by Capgemini, consumers consider socialmedia (from awareness, through to post-sale activity) a less important part of their customer … Read the whole story
Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive … Read the whole story