The Social Graf
by Erik Sass, Staff Writer
Rising costs and ambitious long-term investment strategies are undermining investor confidence in Facebook and Twitter, judging by the downward movement in both companies' stock following their
earnings announcements earlier this … Read the whole story
by Erik Sass
The Digital Engagement Index soared 63% on Wednesday, with nine out of the top ten brands showing substantial increases in social engagement. Axe led … Read the whole story
by Gavin O'Malley
Another day, another management shakeup at Twitter. Jeremy Gordon, head of product engineering at the microblogging giant, is out, along with analytics head Adam … Read the whole story
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by Gavin O'Malley
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
by Laurie Sullivan
International Business Machines (IBM) and Twitter have announced a partnership that will allow companies to integrate social data into Big Blue's tools, consulting services, … Read the whole story
by Wendy Davis
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp -- have agreed to revise their sites in order to comply with … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Getting into the conversation within messaging apps is a daunting challenge for brands that need scale but want to maintain authenticity. Kik has been … Read the whole story