The Social Graf
by Erik Sass, Staff Writer
In the weird world we have created with social media, many people seem to take it as their mission to accumulate as many online friends as possible - then complain … Read the whole story
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by Gavin O'Malley
This holiday season, bookings of major brand-specific social ads are in the $1 million to $6 million range. Marketers can plan strategically to take … Read the whole story
by Erik Sass
Amazon made its first appearance in the top 10 on Friday, 11/7, as a result of the Amazon Echo product launch. Despite a 38% … Read the whole story
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by Larissa Faw
And they do want to have fun, according to an extensive new study on Millennials by WPP's Mindshare. They have grown up during times … Read the whole story
by Tanya Gazdik
The ad features the message, "When someone you love is diagnosed with cancer, you have the power to help. There are many ways you … Read the whole story
by Aaron Baar
Eddie Hold, vice president of Connected Intelligence at The NPD Group, tells "Marketing Daily," "Usually, you'd consider these devices to be somewhat niche. In … Read the whole story
COMMENTARY
by Catharine P. Taylor
Partly as a way of avoiding post-election news coverage, the Social Media Insider has been trying to focus on something equally important -- gleaning … Read the whole story
COMMENTARY
by Chad Bronstein
The value of video in digital marketing is growing as video consumption continues to rise across channels and connected devices. Once content creators begin … Read the whole story