The Social Graf
by Erik Sass, Staff Writer
Hopefully it's common knowledge that employers often look at job candidates' social media profiles during the hiring process, and for the most part the burden is on applicants to avoid … Read the whole story
by Gavin O'Malley
Continuing to break out its services into distinct mobile applications, Facebook on Tuesday launched an app dedicated solely to Groups. Facebook says a standalone … Read the whole story
by Sarah Mahoney
It all comes down to simple hacks that can improve flaws in the way new ideas flow through organizations, says David Shrier, managing director … Read the whole story
by Karlene Lukovitz
To promote the limited-time return of its Bacon Portabella Melt, Wendy's ran an all-day promotion on Nov. 17 in which it made a big … Read the whole story
by Tyler Loechner
Wade Rifkin, former VP of programmatic at DigitasLBI, has joined ShareThis as VP of programmatic partnerships. ShareThis is a social ad platform. Read the whole story
by Laurie Sullivan
Adobe on Tuesday will launch several location marketing services aimed at personalizing the mobile experience for consumers. The features, supported by the Adobe Marketing … Read the whole story
by Aaron Baar
Brands will have to become more personal and more authentic in 2015, says branding firm Landor Associates. Marketing will become even more personalized next … Read the whole story
COMMENTARY
by Rick Miller
With the right analytical approach, marketers can distinguish mountains from molehills and create messaging and brand strategies accordingly. Here are three methods for quantifying … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story