A decade into the social media era, the question of return on investment remains largely unanswered. At least that's the message I get from the most recent "Social Business Benchmark" … Read the whole story
Wal-Mart held onto the top spot for the third day in a row, as it continues to promote Black Friday specials ahead of the … Read the whole story
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and … Read the whole story
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
Twitter cozied up to iTunes and SoundCloud. Apple spent $3 billion to buy Beats, and that news was followed almost immediately by the release … Read the whole story
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- … Read the whole story
Generation Y has led many movements since coming of age, and for marketers, one of the most powerful movements Gen Y leads is the … Read the whole story