The Social Graf
by Erik Sass, Staff Writer
Chalk up another win for Walmart. The world's biggest retailer also has the biggest social media presence as measured by consumer engagement heading into Black Friday, according to the latest … Read the whole story
by Joe Mandese
LinkedIn, not Facebook, is the social network among advertisers, according to results of a survey conducted by the Association of National Advertisers of their … Read the whole story
by Gavin O'Malley
Continuing to position itself as a direct-messaging service on par with Facebook Messenger or WhatsApp, Twitter is now allowing users to privately share tweets … Read the whole story
by Erik Sass
T-Mobile tracked a 763% increase in digital engagement thanks to its latest Rush Hour Data campaign, touting more data capacity per customer than AT&T … Read the whole story
by Karlene Lukovitz
The chain has rolled out a special cup design inspired by a vintage Fair Isle sweater that bears the message "Even our cups get … Read the whole story
COMMENTARY
by Catharine P. Taylor
WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even … Read the whole story
COMMENTARY
by Blake Crist, Eric Pakurar
As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% … Read the whole story