The Social Graf
by Erik Sass, Staff Writer
While market researchers have identified social media as a potential treasure trove of consumer insights, any data derived from social media should be treated with caution, because in reality the … Read the whole story
by Gavin O'Malley
To find its financial footing -- and strengthen ties with Wall Street investors -- Snapchat has hired Imran Khan as its first chief strategy … Read the whole story
by Gavin O'Malley
Still officially in beta, Facebook just made several changes to its Graph Search initiative, including the ability to more easily find old posts, and … Read the whole story
by Erik Sass
McDonald's tracked a 1,221% increase in digital engagement as a result of its "Gift-fest" campaign, where McDonald's and American Express are gifting $90,000 in … Read the whole story
by Tanya Gazdik
"Heineken's brand goal is to stimulate men to go outside their comfort zones so they can get more out of life," Ralph Rijks, vice … Read the whole story
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by Dianna Dilworth
Girl Scouts of the USA is getting into digital, and recently revealed a tool that will allow individual troops across the country to sell … Read the whole story
COMMENTARY
by Tobi Bauckhage, Op-Ed Contributor
With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If you really stopped and thought about it, you would have concluded long before Discovery's "Eaten Alive" special aired last night that there was … Read the whole story