While market researchers have identified social media as a potential treasure trove of consumer insights, any data derived from social media should be treated with caution, because in reality the … Read the whole story
To find its financial footing -- and strengthen ties with Wall Street investors -- Snapchat has hired Imran Khan as its first chief strategy … Read the whole story
Still officially in beta, Facebook just made several changes to its Graph Search initiative, including the ability to more easily find old posts, and … Read the whole story
McDonald's tracked a 1,221% increase in digital engagement as a result of its "Gift-fest" campaign, where McDonald's and American Express are gifting $90,000 in … Read the whole story
"Heineken's brand goal is to stimulate men to go outside their comfort zones so they can get more out of life," Ralph Rijks, vice … Read the whole story
Girl Scouts of the USA is getting into digital, and recently revealed a tool that will allow individual troops across the country to sell … Read the whole story
With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing … Read the whole story
If you really stopped and thought about it, you would have concluded long before Discovery's "Eaten Alive" special aired last night that there was … Read the whole story