The Social Graf
by Erik Sass, Staff Writer
While the vast majority of business-to-consumer brands are using social media to interact with customers, business-to-business marketers are lagging behind when it comes to using social media,
particularly for conducting … Read the whole story
by Gavin O'Malley
From Alexey Karamazov to Captain Kirk to corporate spokesman, William Shatner's range is rivaled only by his odd syntax. That might be why few … Read the whole story
by Wendy Davis
Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court has ruled. The marketers … Read the whole story
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by Amy Corr
Mexico Tourism's latest TV spot informs North American travelers that Los Cabos is back open after getting hit by Hurricane Odile on Sept. 14. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's an art to giving and receiving comments that few take time to learn. An article published in the most recent edition of "Harvard … Read the whole story