While the vast majority of business-to-consumer brands are using social media to interact with customers, business-to-business marketers are lagging behind when it comes to using social media, particularly for conducting … Read the whole story
From Alexey Karamazov to Captain Kirk to corporate spokesman, William Shatner's range is rivaled only by his odd syntax. That might be why few … Read the whole story
Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court has ruled. The marketers … Read the whole story
Mexico Tourism's latest TV spot informs North American travelers that Los Cabos is back open after getting hit by Hurricane Odile on Sept. 14. … Read the whole story
There's an art to giving and receiving comments that few take time to learn. An article published in the most recent edition of "Harvard … Read the whole story