The Social Graf
by Erik Sass, Staff Writer
Social media marketing will be the number one area of new investment for marketing executives over the next three to five years, according to a survey of 478 chief marketing … Read the whole story
by Gavin O'Malley
Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story
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by Gavin O'Malley
Meeting millennials on their home turf, AT&T is developing a scripted entertainment series for Snapchat. Produced by Fullscreen and Astronauts Wanted, "SnapperHero" will rely … Read the whole story
by Aaron Baar
"Think about it like when Benny Goodman was on 'The Ed Sullivan Show,'" Billy Parks, chief content officer at Astronauts Wanted, which is producing … Read the whole story
by Karlene Lukovitz
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
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by Amy Corr
You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking … Read the whole story
by Laurie Sullivan
Tagga plans to release a cross-channel campaign management platform Tuesday, along with a way to score consumers based on their engagement with the brand. … Read the whole story
COMMENTARY
by Mallory Russell
When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story