Social media marketing will be the number one area of new investment for marketing executives over the next three to five years, according to a survey of 478 chief marketing … Read the whole story
Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story
Meeting millennials on their home turf, AT&T is developing a scripted entertainment series for Snapchat. Produced by Fullscreen and Astronauts Wanted, "SnapperHero" will rely … Read the whole story
"Think about it like when Benny Goodman was on 'The Ed Sullivan Show,'" Billy Parks, chief content officer at Astronauts Wanted, which is producing … Read the whole story
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking … Read the whole story
Tagga plans to release a cross-channel campaign management platform Tuesday, along with a way to score consumers based on their engagement with the brand. … Read the whole story
When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story