The Social Graf
by Erik Sass, Staff Writer
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward fact that has received less attention … Read the whole story
by Gavin O'Malley
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
by Erik Sass
Love it or hate it, people are still talking about Nationwide's Super Bowl spot, and millions are still watching on YouTube, landing Nationwide the … Read the whole story
by Karlene Lukovitz
A digital spill timed to begin as the ad concluded spread through the Internet via mobile and other digital devices, prompting consumers around the … Read the whole story
by Tanya Gazdik
Fiat Chrysler Automobiles' TV spot, in which a little blue pill energizes and enlarges its 500X model, was the belle of the Super Bowl … Read the whole story
COMMENTARY
by Elaine Feeney
It's critical for a brand to quickly understand the context of the posts in which they're mentioned. A trash-talking tweet is less important when … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Automotive brands ran some quirky advertisements during the Super Bowl. Some might even say they tried to pump up performance, but ran out of … Read the whole story
COMMENTARY
by Stan Mack, Featured Contributor
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