The Social Graf
                                        
                                            by Erik Sass, Staff Writer
                                        
                                    Gawker did a funny this week by making Coca-Cola tweet racist stuff, and it was hilarious -- but the prank actually raises a serious question, although perhaps not the one … Read the whole story
 by Gavin O'Malley by Gavin O'Malley- Despite the mediocre numbers, Twitter said it expects to add between 13 million and 16 million users In the first quarter of 2015. Meanwhile, … Read the whole story 
 by Gavin O'Malley by Gavin O'Malley- Thanks to a successful mobile shift and international expansion, LinkedIn posted strong quarterly earnings on Thursday. Year-over-year, revenue for the fourth quarter rose 44% … Read the whole story 
 by Sarah Mahoney by Sarah Mahoney- Gap has taken to Instagram with a 15-second soap opera to proclaim that #SpringIsWeird. Starring Jenny ("Marcel the Shell") Slate and Paul Dano, the … Read the whole story 
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                                            by Laurie Sullivan
                                        
                                    Marin Software took a step deeper into social Thursday with the acquisition of Social Moov, a social ads platform that aims to help agencies … Read the whole story 
 by Karlene Lukovitz by Karlene Lukovitz- Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story 
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                                            COMMENTARY
                                        
                                     by Steve Smith, Staff Writer- How do you get rapid scrollers to pay attention to your in-feed video ad? Well, it better not look much like a typical TV … Read the whole story 
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                                            COMMENTARY
                                        
                                     by Sean Hargrave, Staff Writer- The reaction to YouTube star Zoella appearing on Celebrity Bake Off next week for Comic Relief has been mixed. Some sneer at a young … Read the whole story