The Social Graf
by Erik Sass, Staff Writer
While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: … Read the whole story
by Gavin O'Malley
On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their … Read the whole story
by Gavin O'Malley
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
by Erik Sass
Seven of the top ten brands tracked decreases in digital engagement, contributing to the Index's 21% decline. Despite a 35% slide, Adidas held onto … Read the whole story
by Karl Greenberg
Action-gear company Oakley is launching a global digital push, "One Obsession," whose goal is to get people to "join the brand's global network of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
In the last few weeks, Hillary Rodham Clinton chided (okay, trolled) Rand Paul and Chris Christie for hedging on the value of vaccinations while … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Native has become the latest channel to be not quite what it was sometimes sold as. The same could be said for social, search … Read the whole story