The Social Graf
by Erik Sass, Staff Writer
The terrorist group Islamic State, better known as "the worst people in the world," has shown itself expert in its use of social media to further its horrifying cause -- … Read the whole story
by Gavin O'Malley
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
by Erik Sass
Victoria's Secret's digital engagement increased 144% as promotion for the first-ever Victoria's Secret Swim Special ramps up. The special will air on CBS on … Read the whole story
by Laurie Sullivan
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those … Read the whole story
by Larissa Faw
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story
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by Amy Corr
180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a set of daring campaigns of late, the Sour Patch brand has been letting key social influencers craft the message and talk to … Read the whole story
COMMENTARY
by Jenna Woodul
Many practitioners have been confused into thinking that social media is a game of "publish or perish," when the real model for impact is … Read the whole story
COMMENTARY
by Katie Meier
Creating the perfect moment for a photo isn't as easy as it used to be, thanks to the recent ban on selfie sticks in … Read the whole story