Twitter is joining forces with data management platform Acxiom to offer advertisers new audience targeting capabilities, the partners announced this week. The agreement will allow advertisers to use behavioral and … Read the whole story
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
Because consumers' Twitter activity doesn't tell their whole story, the social network is giving brand partners better off-site insights with which to target users. … Read the whole story
In the coming days and weeks, Facebook is telling brands and other Page owners to expect a noticeable dip in "like" counts. The likely … Read the whole story
Yes, snow actually can be fun (sometimes). Those needing a reminder can experience the rush of snowboarding down a pristine backcountry slope in Utah … Read the whole story
Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the … Read the whole story
Once again we come to an example of how social media isn't about journalism, but about the average person/average celebrity's viewpoint -- sometimes snarky, … Read the whole story