The Social Graf
by Erik Sass, Staff Writer
"Fear of missing out," or FOMO, is a major driver of teen spending, according to a new survey of Canadian Millennials by Citizen Relations. The tendency to spend based on … Read the whole story
by Gavin O'Malley
Facebook paid nearly $50 million for FriendFeed in 2009 -- two years after it was founded by some former Google engineers as a way … Read the whole story
by Erik Sass
Microsoft's latest campaign focused on International Women's Day. Their inspirational "Girls Do Science" video has accumulated nearly 2 million views, increasing digital engagement an … Read the whole story
by Gavin O'Malley
Like Vice Media, BuzzFeed and other enterprising publishers, Thrillist Media Group has officially hatched its own ad agency. Yet The CoLab -- short for … Read the whole story
by Sarah Mahoney
The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story
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by Amy Corr
McKinney promoted Laura Suchoski to social media director. She will report to and work with chief digital officer Jim Russell to steer the agency's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
People who use mobile payments are more likely to pay their bills online, make online purchases for personal use and check the weather on … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Do you ever worry that there just isn't enough digital media in your life? Sure, we all do! Fortunately for us, Apple's new smartwatch … Read the whole story