The Social Graf
by Erik Sass, Staff Writer
Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our younger readers) "the kids are alright." … Read the whole story
by Karlene Lukovitz
The brand is sending photos to Facebook users who are in or near certain New York bars. The #ShotsEyeView images are photos of neighborhoods … Read the whole story
by Laurie Sullivan
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
by Erik Sass
Time Inc. is continuing to roll out digital content hubs in new verticals, with the launch of Mimi, a new site that aggregates fashion-related … Read the whole story
by Larissa Faw
The marketing firm monitored social media -- largely Facebook and Twitter -- to determine whether social sentiment can indicate a "perfect bracket." Other predicted … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
by Karlene Lukovitz
The brand's new "56 Parts. Best as One" campaign, from the Deutsch agency, seeks to convey the complexity and craftsmanship of the brand through … Read the whole story
by Fern Siegel
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
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by Wendy Davis
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting … Read the whole story
COMMENTARY
by Katie Meier
As content becomes a go-to media strategy I'm wondering whether we can consider close readings as a media strategy as well. Can close readings … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
When it comes to search algorithm changes, Google has gone from making official announcements to a "this is something we do every day so … Read the whole story
COMMENTARY
by Lyndsey Corona
I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the … Read the whole story