Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story

Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story

The new TV spots will appear on network and cable outlets throughout the Northeast and Mid-Atlantic regions. Two more will debut in April, and … Read the whole story

The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story

The effort extends ongoing digital efforts to tout the ILX Sport to younger consumers, including a recently launched social-meme campaign tied to NCAA hoops. … Read the whole story

A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story

Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story