Starbucks' heart may have been in the right place, but its brain was on vacation. That seems to be the general sentiment on social media a week after the coffee … Read the whole story
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
To expand its U.S. business, Falcon Social just raised $16 million led by Prime Ventures. Existing investors including Northcap and Target Partners also participated … Read the whole story
The new TV spots will appear on network and cable outlets throughout the Northeast and Mid-Atlantic regions. Two more will debut in April, and … Read the whole story
The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story
The effort extends ongoing digital efforts to tout the ILX Sport to younger consumers, including a recently launched social-meme campaign tied to NCAA hoops. … Read the whole story
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
Video game producers have the Game Developers Conference. Hardware hackers have the Consumer Electronics Show. And Facebook Marketing Partners look forward to the F8 … Read the whole story