The Social Graf
by Erik Sass, Staff Writer
Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, video, and native ads as the … Read the whole story
by Erik Sass
The iHeartRadio Music Awards aired last night, resulting in a 1,264% increase in their digital engagement. Increased Facebook content throughout the award ceremony was … Read the whole story
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by Larissa Faw
Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story
by Aaron Baar
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
by Laurie Sullivan
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
COMMENTARY
by Jan Rezab, Op-Ed Contributor
Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story