Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, video, and native ads as the … Read the whole story
The iHeartRadio Music Awards aired last night, resulting in a 1,264% increase in their digital engagement. Increased Facebook content throughout the award ceremony was … Read the whole story
Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract … Read the whole story
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story