The Social Graf
by Erik Sass, Staff Writer
With its controversial "Race Together" program barely in the rearview mirror, Starbucks might be expected to steer clear of sweeping attempts to address awkward social issues -- but instead, the … Read the whole story
by Gavin O'Malley
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
by Gavin O'Malley
For better or worse, little people can now have social profiles long before they utter their first words. The development comes courtesy of Facebook, … Read the whole story
by Erik Sass
On March 24th, McDonald's Corporation performed 24 events, in 24 cities, over 24 hours, as a part of their I'm Lovin It 24 campaign. … Read the whole story
by Karl Greenberg
The campaign features 45 GIFs of such processes as the bass-like sound of doors being drilled into place, the percussive process of sheets of … Read the whole story
by Sarah Mahoney
"Some of the difference is basic. People are naturally more inclined to get behind an organization that's trying to better the world, versus a … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
With its mid-March acquisition of the personalized commerce search application TheFind, Facebook showed it's getting serious about connecting people to products as much as … Read the whole story