The Social Graf
by Erik Sass, Staff Writer
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the search giant is trying to buy … Read the whole story
by Gavin O'Malley
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
by Erik Sass
Adidas' Take Today campaign has helped boost the brand's digital engagement over recent weeks. Their recent "Here's to the Takers" video has garnered over … Read the whole story
by Steve McClellan
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link … Read the whole story
by Sarah Mahoney
The ads are just as memorable for what they lack (like the words, plus size) as what they've got: Beautiful women unapologetically flaunting their … Read the whole story
by Larissa Faw
That's according to a Prime Visibility analysis of early-season sentiment on social media. The digital marketing firm looked over at two million positive mentions, … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content … Read the whole story