If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the search giant is trying to buy … Read the whole story
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
Adidas' Take Today campaign has helped boost the brand's digital engagement over recent weeks. Their recent "Here's to the Takers" video has garnered over … Read the whole story
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link … Read the whole story
The ads are just as memorable for what they lack (like the words, plus size) as what they've got: Beautiful women unapologetically flaunting their … Read the whole story
That's according to a Prime Visibility analysis of early-season sentiment on social media. The digital marketing firm looked over at two million positive mentions, … Read the whole story
Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected … Read the whole story
U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content … Read the whole story