The Social Graf
Institutional investors are using social media to gather information that guides their investment decisions, according to a new report Greenwich Associates, titled "Institutional Investing in the Digital Age: How Social … Read the whole story
As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to … Read the whole story
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
Red Bull gained a 73% increase in digital engagement, assisted by the release of their 2015 "World of Red Bull" commercial. Read the whole story
- COMMENTARY
While still the steward of brands, marketers have relinquished much of the brand control to the audience they are trying to attract. As a … Read the whole story
- COMMENTARY
Millennials were the first generation of youth with a majority to openly support gay rights. Through their vocal efforts, society as a whole has … Read the whole story
