The Social Graf
by Erik Sass, Staff Writer
Institutional investors are using social media to gather information that guides their investment decisions, according to a new report Greenwich Associates, titled "Institutional Investing in the
Digital Age: How Social … Read the whole story
by Gavin O'Malley
As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to … Read the whole story
by Gavin O'Malley
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
by Gavin O'Malley
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
by Erik Sass
Red Bull gained a 73% increase in digital engagement, assisted by the release of their 2015 "World of Red Bull" commercial. Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
While still the steward of brands, marketers have relinquished much of the brand control to the audience they are trying to attract. As a … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
Millennials were the first generation of youth with a majority to openly support gay rights. Through their vocal efforts, society as a whole has … Read the whole story