The Social Graf
by Erik Sass, Staff Writer
You can file this one under "hurtful" but also "hilarious:" a third of young adults in the UK have stopped using a social network because their parents started using it, … Read the whole story
by Gavin O'Malley
To up its social analytics game, ScribbleLive has agreed to buy Appinions Inc. ScribbleLive is getting an influence analytics marketing platform, built on natural … Read the whole story
by Erik Sass
AutoZone's latest commercials sparked an impressive 7,457% increase in digital engagement. This marked the brand's first ever appearance on the leaderboard. Read the whole story
by Aaron Baar
"It's the next best thing to being there in person," Steve Safier, president of health & wellness solutions for Panasonic Corporation of North America, … Read the whole story
by Karlene Lukovitz
Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
What started as a simple smile or wink in chat rooms years ago has now become an art form, opening an entire universe of … Read the whole story
COMMENTARY
by Julia Cantor
In today's hyper-connected world, social circles have expanded into networks whose communities and influence span the globe, online and off. Word travels especially fast … Read the whole story