The Social Graf
by Erik Sass, Staff Writer
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The alliance will help SapientNitro
expand its … Read the whole story
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by Gavin O'Malley
Revenue for Facebook's first quarter totaled $3.54 billion -- an increase of 42% year-over-year -- while ad revenue was up 46% year-over-year to $3.32 … Read the whole story
by Gavin O'Malley
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
by Gavin O'Malley
Twitter is aware that many users find their timelines to be overwhelming and filled with irrelevant tweets. In response, the social giant is rolling … Read the whole story
by Gavin O'Malley
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story
by Erik Sass
Mercedes-Benz secured a spot on the leaderboard due to strong engagement on Instagram surrounding their photo shoot at Europa-Park. The brand's digital engagement increased … Read the whole story
by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world … Read the whole story