The Social Graf
by Erik Sass, Staff Writer
According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important social network by 32% of teens … Read the whole story
by Erik Sass
Lego and Geico helped push the Digital Engagement Index to its highest point in 2 weeks on 4/25. Geico's latest commercial generated over 2 … Read the whole story
by Adam Buckman
The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own … Read the whole story
by Joe Mandese
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
by Laurie Sullivan
While the Internet has become a lifeline to share information about individuals in disaster areas, more must be done to create emergency standards and … Read the whole story
by Sarah Mahoney
In a bid to help Americans connect with mom on a different level, Hallmark is reprising its Valentine's Day ad campaign, a social experiment … Read the whole story
by Karl Greenberg
"The theme is going to places they haven't experienced and capturing it through video and photography." The campaign is centered at TraxHiddenGems.com, which examines … Read the whole story
by Wayne Friedman
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to … Read the whole story
COMMENTARY
by Nikhil Sethi
The next generation of digital audience platforms -- delivering really compelling experiences to people and inventing new ways for brands to get involved -- … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Call it what you like, but using a "beach ready" model with a great figure is anything but sexist while it rubs shoulders on … Read the whole story
COMMENTARY
by Elizabeth Lee
Brands' abilities to access and leverage the kind of IoT data that makes marketers salivate is hampered by the existence of myriad manufacturer fiefdoms … Read the whole story
COMMENTARY
by Bhasha Chakrabarti
Just as marketers were starting to dismiss Facebook for its low engagement rates and aging user base, the social media mammoth announced a series … Read the whole story
COMMENTARY
by Molly K. Watson, Op-Ed Contributor
Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story