The Social Graf
by Erik Sass, Staff Writer
This probably isn't what they meant by a high-engagement adjacency. Twitter's Promoted Tweets were in the news for all the wrong reasons this week, following reports that ads from marketers … Read the whole story
by Gavin O'Malley
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
by Erik Sass
H&M broke into the top 10 after posting photos of celebrities wearing custom made H&M outfits at the Met Gala. Their engagement increased by … Read the whole story
by Karlene Lukovitz
In addition to his music and acting careers, he is the founder of 901 (the area code of his hometown, Memphis), which added the … Read the whole story
by Tanya Gazdik
"Marketers in general, not just at Bud Light, can have a hard time predicting how a campaign theme might unintentionally offend," YouGov BrandIndex CEO … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At a couple of NewFront events, I got caught up with the entrepreneurial, dreamy side of some young content creators. These are extraordinary people, … Read the whole story