The Social Graf
by Erik Sass, Staff Writer
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which allows advertisers to
distribute ads in … Read the whole story
by Gavin O'Malley
New research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series … Read the whole story
by Gavin O'Malley
To realize its dream of becoming a "crystal ball" for events around the world, social news start-up Banjo just raised an additional $100 million. … Read the whole story
by Sarah Mahoney
Macy's is introducing a new summer marketing campaign, celebrating the country's most American places. And in a big social media push, it's calling for … Read the whole story
by Steve McClellan
The agency has appointed Pete Lin, formerly general manager and chief marketing strategist at Gravity Group Asia, to lead its Shanghai operations as managing … Read the whole story
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by Amy Corr
Moroch Partners named Dennis Wakabayashi as director of digital and social strategy on the McDonald's account. Wakabayashi has more than 20 years of experience … Read the whole story
COMMENTARY
by Andy Tu
Much ado has been made about the declining use of Facebook among teens. Frank N. Magid Associates Inc. found 13- to 17-year-old social-media users … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Live-streaming app Periscope was banned this week. Both the NHL and MLB have decided that it's not welcome in their stadiums, which - while … Read the whole story