The Social Graf
by Erik Sass, Staff Writer
Major League Baseball content is coming to Snapchat, at least in abbreviated form, courtesy of a new partnership between the messaging platform and Major League Baseball Advanced Media, a consortium … Read the whole story
by Gavin O'Malley
Adding to its social marketing suite, Brand Networks has agreed to acquire rival Shift for $50 million in cash and stock. The deal means … Read the whole story
by Erik Sass
CBS comfortably doubled the digital engagement of any other brand yesterday after unveiling its 2015-2016 programming schedule. New drama Supergirl has already collected an … Read the whole story
by Tanya Gazdik
Actor Scott Foley, who plays Jake on the hit TV show "Scandal," shares his love letter to his dog, Frankie, in a video that … Read the whole story
by Karl Greenberg
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
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by Amy Corr
Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in … Read the whole story
by Tyler Loechner
Ekho, a real-time data platform, this week announced it has raised $1.2 million in funding in a round led by Owen Van Natta, former … Read the whole story
by Karlene Lukovitz
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story
COMMENTARY
by Kevin Tyler
If characters are currency and pictures are worth a thousand words, what's the value of an emoji? Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a "mobile viewable" impression, but the ripple … Read the whole story