The Social Graf
by Erik Sass, Staff Writer
The new apps for Facebook's Messenger platform have, so far at least, failed to set the world on fire, with relatively low levels of adoption. To help prime the pump … Read the whole story
by Gavin O'Malley
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story
by Erik Sass
Victoria's Secret returned to the top 10 with a 102% increase in digital engagement. The brand collected over 700,000 engagements on Instagram, tripling any … Read the whole story
by Karlene Lukovitz
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" … Read the whole story
by Tanya Gazdik
Coors Light will drive awareness of its support for Alliance for the Great Lakes through packaging, retail point-of-sale, social media, digital marketing and public … Read the whole story
COMMENTARY
by Weston Anson, Jemma Samala
Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook recently published a study in the journal "Science" exploring what Americans see in News Feed, and whether "echo chambers," defined as silos of … Read the whole story