The new apps for Facebook's Messenger platform have, so far at least, failed to set the world on fire, with relatively low levels of adoption. To help prime the pump … Read the whole story
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story
Victoria's Secret returned to the top 10 with a 102% increase in digital engagement. The brand collected over 700,000 engagements on Instagram, tripling any … Read the whole story
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" … Read the whole story
Coors Light will drive awareness of its support for Alliance for the Great Lakes through packaging, retail point-of-sale, social media, digital marketing and public … Read the whole story
Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one … Read the whole story
Facebook recently published a study in the journal "Science" exploring what Americans see in News Feed, and whether "echo chambers," defined as silos of … Read the whole story