The Social Graf
Anyone who has ever made the mistake of flying has almost certainly also thought about posting something nasty about an airline on social media -- and maybe even gone and … Read the whole story
Snapchat just raised an additional $537 million, according to a regulatory filing released on Friday. Having officially shed its fad status, Snapchat is redefining … Read the whole story
Over the past month, the universal symbol of love was shared more than half a million times on Instagram -- 575,381 to be exact … Read the whole story
Google comfortably topped the leaderboard throughout the weekend while Pampers returned to the top 10. Strong YouTube engagement supported success for both brands. Read the whole story
AMC's "The Walking Dead" -- already getting top honors as the best-rated 18-49 viewer show on TV -- also has the top spot when … Read the whole story
- COMMENTARY
"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the … Read the whole story
- COMMENTARY
Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift … Read the whole story
