The Social Graf
by Erik Sass, Staff Writer
While ISIS members aspire to "martyrdom," this may not have been quite the glorious end they were seeking: earlier this year the U.S. Air Force destroyed one of the terrorist … Read the whole story
by Gavin O'Malley
Twitter should merge with Google, or, at the very least, become more fun and easier to use, pump up its Periscope service, and spotlight … Read the whole story
by Erik Sass
MTV secured a spot on the leaderboard with a 6% increase in digital engagement. The brand topped Facebook engagement with over 300,000 post likes. Read the whole story
by Aaron Baar
To take advantage of this growth, the most successful entertainment companies will adopt strategies that provide seamless consumer interaction across channels, become more mobile … Read the whole story
by Tanya Gazdik
The multimillion-dollar integrated campaign was created by Doner and includes a new brand logo, an updated Web site look and feel. It targets young … Read the whole story
by Karlene Lukovitz
The campaign includes two national TV spots showing break moments (one features a nurse, the other a cowboy); national radio; PR that focuses on … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at … Read the whole story