The Social Graf
by Erik Sass, Staff Writer
Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can't figure out whether social media advertising actually … Read the whole story
by Gavin O'Malley
On the heels of a $16 million investment, Falcon Social is reporting a 25% rise in revenue for the first quarter of the year. … Read the whole story
by Erik Sass
Pedigree's 'Feed the Good' campaign got off to a successful start on social media over the weekend. The brand's digital engagement peaked on Saturday, … Read the whole story
by Erik Sass
Snaps, which helps marketers engage with consumers' social worlds with branded emojis, has unveiled a new content management system for messaging campaigns. Marketers can … Read the whole story
by Sarah Mahoney
Says Jamie Medeiros, VP of marketing: "When we started to look at what we stand for, and our pillars of judgment-free workouts, and creating … Read the whole story
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by P.J. Bednarski
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or … Read the whole story
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by Richard Whitman, Columnist
Social media poster boy, Gary Vaynerchuk is opening up shop in Chattanooga. His New York-based agency, VaynerMedia, which he launched in 2009 with his … Read the whole story