The Social Graf
A growing number of consumers are turning to social media to resolve customer service issues -- but companies are frequently failing to live up to their expectations, or indeed provide … Read the whole story
Sprinklr has a new CMO in Thomas Butta, and, you should know, he doesn't plan on shouting. Rather, Butta -- most recently "consultant-in-residence" at … Read the whole story
Continuing to test ecommerce, Facebook is inviting more retailers to sell their wares right in users' News Feeds and on their respective brand Pages. … Read the whole story
Yesterday Victoria's Secret's digital engagement increased by 30%. The brand topped Instagram gaining 67,000 new followers and almost 750,000 post likes. Read the whole story
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on … Read the whole story
COMMENTARYTargeting the mobile shopper and delivering relevant messaging get better each year. Sometimes it can take more than a year to fine-tune how precise … Read the whole story
- COMMENTARY
Apple is about to throw a monkey wrench into mobile advertising with its new iOS 9 operating system, which includes an ad blocking feature … Read the whole story
