The Social Graf
by Erik Sass, Staff Writer
Most advertisers still aren't exploiting Facebook data to its full potential, and the social media behemoth wants to change that with intensive training courses, according to a report in Bloomberg, … Read the whole story
by Gavin O'Malley
From location-based ad targeting to programmatic partnerships, Foursquare has recently been busy bulking up its ad operations. Taking a break to focus on user … Read the whole story
by Erik Sass
Yesterday Google introduced a new site called 'News Lab'. Consequently, Google's Wikipedia engagement increased by 707%, and recorded almost 100,000 more page views than … Read the whole story
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by Amy Corr
Ihave my eye on the Bocce set and pogo stick. Skittles launched a campaign that rewards fans of the brand who have a large … Read the whole story
by Larissa Faw
The University of Law (ULaw) and its digital creative agency Nonsense are launching #LiveProspectus, a social media-curated prospectus to recruit new undergrads, created by … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As new styles of news aggregation, curation and personalization emerge, publishers and advertisers will need to explore how branded content and ads perform in … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
I believe advertising has missed the greatest gift we've ever been given: the smartphone. For years it's been my belief that as the time … Read the whole story